#275 – How the Alcohol Market is Changing with Laura Willoughby

VeronicaValli

In this episode, Veronica is joined by Laura Willoughby from Club Soda to explore the evolving landscape of the alcohol market. They reminisce about the 1990s, reflecting on how women were often encouraged to drink excessively. The conversation then shifts to the present, highlighting the cultural shift where young people increasingly choose not to drink or only drink occasionally. Laura sheds light on the expanding alcohol-free market, affirming that you can indeed find good alcohol-free wine. They discuss how socializing has transformed, with a focus on experiences and food rather than just drinking to get drunk. The episode concludes with an emphasis on the growing importance of alcohol-free spaces in England, America, and even France. Listen to the episode now: Follow Us for FREE: Apple Podcasts | Android | Spotify | RSS Watch to the episode now: about this episode

“Club Soda is about creating change in the world.” Club Soda is a movement focused on creating change in the world by helping people change their drinking habits. The alcohol industry is changing as more people are looking to cut down on their drinking and adopt healthier lifestyles. The alcohol-free market is growing, with a wide range of alcohol-free drinks now available. The shift in drinking habits is influenced by societal changes, such as the rise of experience-led socializing and a focus on moderation. The cultural norm around alcohol is shifting, with more people openly discussing their alcohol-free choices. Alcohol companies are responding to this trend by producing alcohol-free versions of their popular brands. Club Soda is working to normalize alcohol-free drinks and create a shift in societal attitudes towards them. They are organizing a conference for alcohol-free brands to discuss how to promote and normalize these drinks. Club Soda also focuses on providing resources and support for individuals who want to reduce their alcohol consumption. They host social events where people can connect and enjoy alcohol-free drinks. Additionally, Club Soda is exploring ways to collaborate with venues and government to create change and improve options for non-drinkers. In today’s conversation we talk about:

Club Soda is a movement focused on helping people change their drinking habits and creating a change in the world.
The alcohol industry is changing as more people are looking to cut down on their drinking and adopt healthier lifestyles.
The alcohol-free market is growing, with a wide range of alcohol-free drinks now available.
Societal changes, such as experience-led socializing and a focus on moderation, are influencing the shift in drinking habits.
The cultural norm around alcohol is shifting, with more people openly discussing their alcohol-free choices.
Alcohol companies are responding to this trend by producing alcohol-free versions of their popular brands. Club Soda is working to normalize alcohol-free drinks and create a shift in societal attitudes towards them.
They provide resources and support for individuals who want to reduce their alcohol consumption.
Club Soda hosts social events where people can connect and enjoy alcohol-free drinks.
They are exploring collaborations with venues and government to improve options for non-drinkers.